Intrika, an online lace designer wear brand
launched their debut collection at their global launch in Mumbai tonight. The
glittering fashion show where Chitrangada Singh was the showstopper was
attended by the glitterati of Mumbai. A label dedicated to induce Indian wear
with a perfect mélange of contemporary European lace and avant-garde
silhouettes.
Derived from the word intricate, the brand Intrika epitomizes
the delicacy and details in the framework of lace. After decades of conceptualization and
complex designing, European lace exudes elegance that accentuates the glamour
quotient in traditional Indian wear.
Rachna Narang, Executive Director, Intrika said, “The delicate balance between beauty and a
stylish wardrobe is being constantly reinvented. But some things remain a
classic. Fine craftsmanship. Intricate details. Expert silhouettes. They become
timeless and last outlive seasonal trends and fads. Intrika's range is one of
sophisticated ease and affordable luxury. Our clothes are extensions of legacy and
heritage, but at the same time belong to the present - creating an endless
circle of timeless style for everyone. We hope that every little bit of Intrika
that Indian women bring into their life adds colour and joy, accompanying them
through their own memories and experiences, becoming in its own way an ultimate
class.”
Depending on how the Intrika lace is used, it becomes an
invisible accent, a subtle drape, a strong statement, and a bold move. In its
tactile versatility, it adapts using color and texture, draping itself around
the woman to create a unique style quotient.
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