To whomsoever it may concern,
A lot is being reported about Mental Hai Kya clashing with another film at the box office on July 26. The shift in the release date is a decision taken after the recommendations from the distributors, trade analysts and top research team, keeping in mind the releases a week before and after this date.
We have been advised to shift the release of our movie to July 26, purely for the business prospects.
On knowing, that there is already a movie scheduled for a release on that date, we did it all in our purview to ensure that there will be no mud slinging and it will be dignified release. We stand by assuring that to all other parties.
This is a call taken by Ekta Kapoor’s Balaji Motion Pictures considering better prospects for the movie at the box office and no other parties were involved.
Balaji Telefilms condemn the reports being circulated and stand by that Mental Hai Kya releasing on 26th July is purely a business decision made by Ekta Kapoor’s Balaji Telefilms.
A lot is being reported about Mental Hai Kya clashing with another film at the box office on July 26. The shift in the release date is a decision taken after the recommendations from the distributors, trade analysts and top research team, keeping in mind the releases a week before and after this date.
We have been advised to shift the release of our movie to July 26, purely for the business prospects.
On knowing, that there is already a movie scheduled for a release on that date, we did it all in our purview to ensure that there will be no mud slinging and it will be dignified release. We stand by assuring that to all other parties.
This is a call taken by Ekta Kapoor’s Balaji Motion Pictures considering better prospects for the movie at the box office and no other parties were involved.
Balaji Telefilms condemn the reports being circulated and stand by that Mental Hai Kya releasing on 26th July is purely a business decision made by Ekta Kapoor’s Balaji Telefilms.
