Colgate Palmolive (India) Limited, the market leader in Oral Care, has introduced a new electrifying blue gel toothpaste called Colgate Maxfresh PowerFreeze – an intense minty variant packed with icy, cooling crystals. Colgate MaxFresh was launched by brand ambassador and Bollywood actor Ranveer Singh at the Oberoi Mall, Goregaon, this evening.
Ranveer made a dramatic entry and took the onlookers by surprise as he danced with a troupe to the MaxFresh song before unveiling a larger than life-size version of the toothpaste. The actor was at his energetic best as he mingled with his fans, played fun games and even broke into a small jig for them.
Speaking at the launch, Eric Jumbert, Director, Marketing, Colgate-Palmolive (India) Limited said, “Our gel toothpaste with unique cooling crystals, Colgate MaxFresh, is all about fresh flavors that transform dull mornings & energize you. With the new #PowerFreeze variant we’re taking freshness to a new high. Its intense minty flavor has been created to give our freshness seeking consumers an icy blast of freshness that lingers on. We hope that with MaxFresh PowerFreeze we help them feel even more charged up & ready to take on the day!”
“While I have often been labelled as someone who is always riding high on energy, a lesser known fact is that I too need a sudden kick in the morning to get into my animated self. New Colgate MaxFresh PowerFreeze has an icy, minty taste that instantly freshens me up in the morning. It is my secret to bring each day alive”, said a very excited Ranveer Singh, Brand Ambassador, Colgate MaxFresh.
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