Monday 3 October 2016

Yogiraj Productions & Academy to invest Rs 500 crore into Digital Media - Training, Film Production and Events

Yogiraj Productions & Academy (YPA) announced its 3-month acting course along with the launch of their grooming and acting institute.  Located in the heart of Bollywood at Link Plaza at Oshiwara, YFPA is strategically positioned to deliver state-of-the-art training, grooming and placement services to its students. With an impressive faculty collated from the industry including several big names, YPA is all geared up to become one of the premium film and acting training institutes in the country.

YPA, a division of Yogiraj Metro Pvt. Ltd (privately held company), announced that it would be investing Rs 300 crore immediately and the total investment amount would be Rs 500 core in the coming one year. This would be invested into its Digital Media division - training, film production, events and celeb management arms.

Speaking to the media prior to the launch occasion, Managing Director, YPA, Sanjay Kumar Shesh said, “This endeavor is a service to the youth, particularly students who travel all the way from North India, leaving their families behind, with stars in their eyes and hopes in their heart to make it big in Bollywood.”

Ms Gumpha Shah,  Director, YPA said, "We are going to offer special incentives and sponsorship to talented under-privileged youngsters to help them find a foothold in the very competitive film and fashion industry. 

According to Ashish Daga, Director, YPA, "There are many investors willing to invest in Bollywood projects, however there is a dearth of organized, skilled talent that can manage and executive creative projects professionally and ensure profits for the investors."

YPA offers various courses and training programs – both short term and long term in Acting, Dance, Diction, Writing, Direction, Cinematography, Fashion, Casting, Production, Photography, Modelling, Media, Music etc.

The Production arm of YPA has announced several projects including two short films and two music videos. A full-length feature Hindi (Bollywood) film is on the drawing board with major Bollywood star cast for 2017 and casting for all the projects is on at the moment.

YPA has a fully equipped photography & digital post production studio at Oshiwara, replete with lights, chroma, professional photography and videography equipment, editing and imaging services. It also offers courses in PR, Media, Digital Post and Pre-production, Digital PR, Digital Marketing, SEO, etc.

The activities of YPA will be managed by a professional creative team that includes Nitin Porwal (HOD - Acting), Shantanu Akhand (HOD Choreography), Kirit Sanghavi (Casting), Camaal Mustafa Sikander (Photography), Flynn Remedios (Digital PR & SEO), among others.

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