The new collection includes hand
bags, shoes, slings and wallets in popping colours and new-age designs which
evokeexcitement and promises to leave the shoppers spoilt for choice!
Brand ambassador Kangana Ranaut adds, “Bags and shoes have always stood out as
essential fashion pieces for women to express their personality. Right bags and
shoes can turn you into a showstopper, making heads turn wherever you go! Being
the face of Lavie was a natural fit as this brand encourages women to embrace
fashion with confidence and feel unapologetic about being themselves.”
Kangana
further states, “Shooting for this campaign was extremely fun and effortless as
I was actually spoilt for choice after seeing the colourful, peppy and trendy
range of handbags and shoes. Posing with just one bag was indeed a challenge as
they were all so gorgeous and stunning!”
“The latest collection by Lavie is
chic, feminine and versatile which is exactly what Kangana’s personality
resonates. Taking inspiration from nautical themes, tropical exotics and
eastern European elements, the new collection exudes high street trends
combined with grace and elegance.This new collection is meant for women who
enjoy having fun, have distinct fashion sensibilities, embody self-acceptance and
always puts their fashion foot forward.” states Sandeep Goenka, Chief Operating Officer, Bagzone Lifestyle Pvt. Ltd.
The
brand proposition has been built on the premise that women are unregretful
about their choices or the lack of it. Infact, women nowadays are quite blasé
about always wanting more and not making choices. This attribute is not seen as
a short coming nowadays but as a means to want or expect more from every aspect
of their lives.
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