In a journey spanning only ten months on digital, Y-Films, India’s premiere youth entertainment studio, has been hailed as a trailblazer by both critics and fans. Over just four super hit series, one short film anthology and one pop music group, Y-Films has amassed over 65 million views, almost 5 Lac subscribers, a Cannes Grand Prix Glass Lion Award as well as a Webby Award, amongst many other laurels. The youth films wing of Yash Raj Films, Y-Films has always picked content that’s both entertaining and also social relevant. Be it sex education with Sex Chat with Pappu & Papa, LGBT rights with the 6-Pack Band, gender equality with Man’s World or more. It’s now gearing up to go bigger, darker and edgier with a reboot of the cult YRF thriller, Darr, in a contemporary avatar as a five part mini-series, Darr 2.0.
Darr 2.0 will feature the characters of Rahul, Kiran and Sunil from the original but in an entirely new milieu, weaved in a modern, original tale of obsession and fear in the age of cyber stalking and digital crimes. The series holds a mirror to the perilous environment of online privacy invasion and social media harassment that can take a dangerous and disturbing turn, if unchecked.
To demonstrate the risks of voluntarily releasing too much information on the internet, Y-Films asked its fans, followers & subscribers to send across their happy pictures and moments for its next promo but did not reveal any further information. Hundreds of personal and intimate pictures poured in, and some of those pictures are showcased in the first part of the teaser, the second part of which features an unidentified young man discreetly saving them on his computer. Giving the fans a virtual first-hand experience of the safety risk they undertake each time they share their information online. Thus putting the fans at the center of the Darr 2.0 theme that has the tagline: “You have one new follower.”
The fifth original Y-Films series, Darr 2.0, is directed by Vikas Chandra, a Sundance Screenwriters Lab Fellow and Associate Creative Producer on YRF’s Detective Byomkesh Bakshy and produced by Ashish Patil, Head of Y-Films. It has a story by Nikhil Taneja, with screenplay and dialogues written by Shubham Yogi and Taneja. More details in terms of the cast, crew are yet to be announced but there are some very exciting plans in the pipeline. The five-part series will be out soon on the Y-Films channel. Watch and, of course, share… but at your own risk!
No comments:
Post a Comment