India will celebrate its 70th Independence Day on 15th August 2016 to acknowledge and recall all the freedom fighters who struggled for the Independence of India. As a unique initiative, INOX Leisure, India’s leading multiplex chain is providing a platform to Women in Film and Television (WIFT) to assist in creation of awareness about the need for empowerment of Indian women to assist them in their struggle for independence. This will be done through exclusive screenings of a series of 6 short films starring Shabana Azmi, Priyanka Chopra, Kangana Ranaut, Diya Mirza, Shriya Saran and Rituparna Sengupta, exclusively at Inox properties across the country.
As a part of this initiative, starting 15th August, the multiplex will screen a series of 6 films, each of a duration of 40 seconds, across all its multiplexes for a time period of one month. The films will feature prominent Bollywood actresses, Shabana Azmi, Priyanka Chopra, Kangana Ranaut, Diya Mirza, Shriya Saran and Rituparna Sengupta talking about various issues affecting women like Dowry, Sexual Harassment, Female Foeticide, Teach a Girl Child, Child Marriage and Domestic Violence.
Commenting on the initiative Ishita Jain, wife of Mr. Siddharth Jain, Director, INOX Leisure Ltd. said, “Utilizing the powerful medium of film, we want to contribute towards enhancing the quality of life and economic well‐being of the local populace in general, women and children in specific. We share the WIFT philosophy of empowering women in our industry to achieve their potential by providing them with opportunities to grow. We are happy to present these films at our multiplexes and hope that our network across the country will assist in delivering the message about empowerment of women across the nation.”
“As filmmakers, our craft can construct or destruct. We have used our craft and the medium of film to talk about some issues that plague our nation. No other medium has such a wide appeal and ability to hold the audience’s attention. We hope we can leave behind a residue of thought that gender violence needs to stop.” Petrina D’Rozario, Founder Director, WIFT India.
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