Yash Raj Films upcoming movie - Sui Dhaaga Made in India's cast Varun Dhawan and Anushka Sharma unveiled a unique initiative in association with Fair Trade Forum India today. A one-of-its kind website 'suidhaaga.co.in' has curated and brought together brands which practice fair trade. The intent of the website is to help the artisan community by giving it a platform to reach out to a wider audience while also keeping in mind the 'Made in India' spirit.
Fair Trade Forum-India (FTF-I) is the National Network for Fair Trade in India. It works with more than 200,000 producers - artisans and farmers - through 100 affiliated fair-trade member organisations. It is a Fair-Trade Network of the World Fair Trade Organization (Netherlands), which is the global face of fair trade.
The president of Fair Trade Forum - Iytha Mallikarujna and artisans from Mumbai and Gujarat were also present for today's event.
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