Indian
fruit lovers are in for a treat!! Belgian Conference Pears will now be
available in the country as IG International, India’s leading fresh fruit
importer has announced an association with Belgium-based fruit company BelOrta.
Launched by actor Sonu Sood and celebrity chef Ranveer Brar, the fruit is now
available in leading retail stores across the country and will definitely add
to the festive palates of Indian consumers.
Deliciously
sweet, it can be both, hard and crispy as well as soft, depending on the
ripeness of the fruit. The fruit is naturally bestowed with a good shelf
life and can be stored over long periods of time. This pear, has a unique shape
with a long neck. It also has significant water content due to which it can be
used as a great thirst quencher.
Apart
from being seedless, one of the greatest advantages of the Belgian Conference
Pear is that it can be consumed at any stage of its ripening period. The
Belgian Conference Pear is also ideal for children since it has no core.
“We
are proud to welcome the Belgian Conference Pear to India and add it to our
burgeoning list of exotic fruit offerings in the country. With a 20000MT pear
consumption market in India as per last year’s data, we hope the Indian
consumer will love this delicious fruit for its taste as well as medicinal
properties” said Mr. Tarun Arora, Director, IG International Pvt. Ltd.
Mr. Jo Lambrecht, Commercial
Manager, BelOrta
further added, “The Belgian Conference Pear is one of the most popular European
fruits at the moment. We are extremely confident of receiving a positive
response for it from the massive Indian market as well. IG is one of the oldest
cold chain companies in India and with its vast distribution network, it is the
ideal partner for us to launch this well-loved international fruit to the
Indian consumer.”
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