R Madhavan who continues to have one of the highest female fan followings, was today awarded the Style Icon of the Year at the Provoke Awards, South India's Most Prestigious Award function.
Chennai's Provoke Lifestyle Magazine celebrates its 1st anniversary by honoring Excellence in different spheres of activity.
Marking the mercurial rise of the magazine across four southern states, the awards were instituted, to celebrate personalities from the field of business and films who have truly been game changers.
The actor also gave away the Pride of India Award to Mr. Pratap Reddy ,Chairman of Apollo hospitals.
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