The Brit-Asian Steven Kapur a.k.a. APACHE INDIAN needs no
introduction. He’s been around for a long time with a distinguished career that
most of today’s artistes will envy of! A journey that started 25 Years ago with
his signing to the iconic ISLAND RECORDS label in the UK. Apache took his
vibrant sounds of Dancehall, Reggae and Raga around the world fusing his
distinctive vocal style with
Indian, Jamaican and English music. “Chok There”, “Arranged Marriage”,
“Don Raja”, “Boom Shack-A-Lak”, “Raggamuffin Girl”, “Make Way For The Indian”
to name a few became Anthems and Apache Indian had arrived!
Cut to 2017, APACHE INDIAN refuses to sit on his laurels
as he prepares the launch of his brand new studio album IN JA (or `In
Jamaica’) – as the title indicates, Apache returns to his roots with an out and
out Reggae album! In celebration of 25 Years since his signing to Island
Records in 1992, IN JA – Produced by Jim Beanz (who has previously
worked with Britney Spears, Nelly Furtado, Justin Timberlake, Shakira, Duran
Duran, Miley Cyrus, Justin Bieber, Empire TV Series, the Simpsons TV show &
more) & Charlie Hype – is a sonic treat with great production and strong
lyrical content.
Sharing his excitement for the new album, Apache
Indian said, "`In Ja’ takes you on a journey back to Jamaica and
celebrates my deep love of Reggae music! From the Dancehall style that I'm
known for, to Lovers Rock & Roots. The Album gives you some great songs,
melodies & production, it will keep u singing dancing and thinking of the
important messages behind the lyrics. The real magic comes from my Music
Producers Jim Beanz & Charlie Hype at Sunset Entertainment! Working with
them has been the most inspirational experience of my career and allows me to
celebrate 25 years in full style! Love & Peace to all the fans that have supported
me over the years….this one’s for you! "
Devraj
Sanyal, MD and CEO of Universal Music Group, “UMG has always been home to
Apache Indian and we are delighted to once again have the privilege of
releasing his brand new studio album `IN JA’. With a career spanning over 25
years, his longevity in the music business itself makes him Special and none
can doubt his immense contribution towards introducing Indian sounds to the
western world through his unique brand of `Bhangramuffin’. With the resurgence
of reggae and dancehall, we are confident that `In Ja’ will introduce Apache to
a whole new generation. It’s a contemporary sounding reggae album with high
production values and infectious hooks - prepare for Apache Indian 2017!”
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