At an
elaborate French Rendezvous, L’Oréal Professionnel unveils the 2017 hair colour
trend ‘French Browns’ with Twinkle Khanna.
In her
first campaign for L’Oréal Professionnel, the enchanting ambassador launched
exclusive looks that eluded shiny and coloured tresses replicating the ultimate
French Girl Hair. The modern, elegant and effortlessly chic looks are inspired
by the grandiose of France.
L’Oréal Professionnel is the No 1
Professional salon brand in the World & in India. Born in Paris, the
capital of fashion and artistic inspiration, L’Oréal Professionnel has always
kept pace and rhythm in tune with the artistic community - sustaining its
position at the forefront of hair fashion! Announcing the hair colour trend of
2017, L’Oréal Professionnel has created the ultimate French Browns palette to unleash
the star in every woman!
Speaking
at the launch, Twinkle Khanna, L’Oréal Professionnel brand ambassador said, “My
relationship with L’Oréal Professionnel goes way back to my first hair colour
in the salon. I admire its deep rooted connection to hair fashion and its
commitment to hairdressers. I’m thrilled to be associated with this
iconic brand as we together embark on new beauty adventures!”
“L’Oréal
Professionnel is a brand with Paris at its heart, which is always at the
forefront of the latest trends. Inspired by the quintessential French approach
to beauty, I love my bespoke French Brown colour that’s modern, understated,
and yet effortlessly chic!”
Sussan Verghese, General Manager,
L’Oréal Professionnel, shared, “We at L’Oréal Professionnel are glad
to unveil the hair color trend of 2017 ‘French Browns’, which is curated from
what’s trending on runways and red carpets worldwide. Twinkle with her
contoured French brown hair looks effortlessly glamorous and makes for the
ultimate French girl.”
The
event also saw the launch of new bond protective and strengthening system, SMARTBOND,
specifically designed for hairdressers and used during all technical services
such as hair colour, pre-lighten, and straightening services.
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