Yellow Diamond, one of India’s growing snack makers and the flagship brand of Prataap Snacks, has signed on India’s biggest and most popular Bollywood celebrity Salman Khan, as their brand ambassador.
The megastar, fresh from the recent success of ‘Sultan’, will be the face of the home-grown brand of potato chips, namkeen and extruded snacks. Interestingly, Khan also shares his famous on-screen moniker, Chulbul Pandey, with one of the most widely appreciated Yellow Diamond snacks, Chulbule (savoury sticks).
Salman Khan says, “I met with the founders of Prataap Snacks and they shared their journey from small beginnings to becoming one of India's biggest snack food companies – a "Make in India" journey. Yellow Diamond snacks seeks to understand the Indian consumer and the Indian palate to help them take on the global giants. It is a pleasure and privilege to be associated with Prataap Snacks as the brand ambassador for Yellow Diamond.”
Arvind Mehta, Apoorva Kumat and Amit Kumat, Founders Prataap Snacks, said, “We are Salman Khan fans – and to have him as our brand ambassador is a dream come true. Salman Khan is the perfect ambassador for us - personifying the vibrancy and pan-India appeal that a brand like Yellow Diamond endeavors to stand for. He is the man for the classes and masses just as Yellow Diamond is a brand for all.. We are pleased to be associated with Salman Khan, who delivers paisa vasool blockbuster hits that win your heart. With “Dildaar Hain Hum” as our brand philosophy, we, like Salman Khan, aspire to be be loved forever.”
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