Sun Pharma’s
Global Consumer Healthcare business today announced the launch of Revital H
Woman’s ‘Healthy Conversations’ initiative in India. This unique initiative
aims to initiate a conversation about women’s health, its impact on the health
of their family and overall society and encourage women to understand their
health requirements. Revital-H Woman’s Healthy Conversations will reach out to
women across 20 cities in India.
In today’s urban
India, women juggle between multiple responsibilities both inside and outside
home. Often they end up ignoring their own health while taking care of their
loved ones and fulfilling professional commitments. Importantly, most of them don’t
realize that they are at risk as they are not leading a healthy lifestyle.
Expert recommendations play an important role in educating women to understand
their health needs and encourage them to bring a positive change in their dietary
& lifestyle habits.
Through the
Healthy Conversations initiative, Revital H Woman will encourage women to
interact with expert nutritionists to understand and address their nutritional
needs. Participating women will take an online health test at www.revitalwoman.com
to know their current Health Quotient. As part of this initiative, every
participant can avail a free diet chart and nutritionist consultation through an
online chat. Revital H Woman has partnered with Lybrate, an online doctor
consultation platform, to create a seamless experience for consumers
participating in ‘Healthy Conversations’ initiative. This collaboration with
Lybrate ensures that a team of professional nutritionists, on the Lybrate
platform, will be available to provide online consultation to all participants.
Speaking at the
launch of Healthy Conversations initiative, Mr Subodh Marwah, Business Head,
Global Consumer Healthcare, Sun Pharma said, “Women’s health
is an ignored subject in this country. Women play the most important role in
shaping the health of family and society.
In a single day women balance both household and work related
responsibilities with utmost efficiency which often leaves them tired and
fatigued and certainly leaves no time for them to take care of their health needs. Improper
eating habits and lack of a balanced diet due to hectic lifestyles are a common
phenomenon now. Biological changes and social pressure for staying visibly slim
often exaggerate the nutritional deficiency in urban Indian women. Through the
Revital H Woman’s ‘Healthy Conversations’ initiative, we wish to make women understand
that if they are healthy, they can keep their loved ones healthy and address their
health needs through structured and expert led conversations and become a
holistic good health partner for these women in everyday life.”
Speaking on
the occasion of campaign launch Bollywood Actor and Revital H
Woman’s brand ambassador, Ms Sonali Bendre said, “Today women are
going that extra mile to test their capabilities and abilities both
professionally & personally.
However, in the process they often ignore their own health. Given the
hectic and active lifestyle that we all live and struggle with, it is essential
to ensure that our body gets the right amount of nutrition. It’s important for
every woman to desire a healthy and balanced life and I am happy that Revital H
Woman has taken this initiative to bring attention to the growing nutritional gap in Indian women’s daily diet. I am delighted
to be associated with this brand and the initiative and look forward to work
towards making women understand and address their health needs.”
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