The first
teaser of Dear Zindagi featuring Alia Bhatt and Shah Rukh Khan was out
yesterday and has received an overwhelming response on the unit across digital
platforms, in terms of both numbers and like-ability.
The newly
released teaser was called #DearZindagiTake1: Life is a Game and it reveals the
wonderful camaraderie shared between the Alia Bhatt and Shah Rukh Khan. The
launch was preceded by a Twitter banter between Alia Bhatt and Shah Rukh Khan.
The fresh content along with this unique marketing strategy has made everyone
sit and notice.
1. The teaser
achieved 9 million views in 24 hours (Consolidated across
social media platforms, Facebook, Instagram and YouTube). This is a new record
for a Bollywood teaser
2. The teaser
achieved 5 million views only on Facebook, setting a new record
3. #DearZindagiTake1 was
among the top Twitter trends in India and worldwide. The teaser also
trended on top on Facebook and YouTube for the entire day.
4. The teaser has garnered a
very positive word-of-mouth for Gauri Shinde’s distinctive vision and
the unconventional yet refreshing cast.
The teaser
has been loved by an overwhelming majority. Fans and followers are raving about
the heart-warming yet unconventional premise.
A story
about life and its little joys, Dear Zindagi is about Kaira, a
budding cinematographer in search of the perfect life. Dear Zindagi stars Alia Bhatt and Shah Rukh Khan.
http://bit.ly/DearZindagi-Take1
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