The marketing campaign will capture the essence of the movie’s storyline. Louis Bloom who is a ‘stringer’- a freelance cameraman who scours the city end-to-end looking to film the next big news story. We ask the audience to turn into reporters themselves, the viewers will have to take a look at the image shared on the twitter handle and report what they see happening in the scene via tweets. They will need to do it in the style of a reported ‘Breaking News’. Just like Louis Bloom, they get to be reporters for a day.
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