The maestro Rahat
Fateh Ali Khan has just achieved what was always considered impossible! A
historic 100 Million Views on YT/VEVO for a non-film music video for an original
song was never thought to be achievable in the current times of Bollywood
music…but leading label Universal Music has made this possible!
The track in question is “Zaroori Tha” - the epic ballad from
Rahat’s best-selling studio album `Back 2 Love’ released last year that has
smashed the 100 million views mark! The video directed by Rahul Sud, cleverly
featured the then-real life couple Gauhar Khan and Kushal Tandon in a
beautifully shot video in Dubai. Their off screen chemistry was brought out in
full glory in the video as the two protagonists lead a heart wrenching love
story that brought out the true meaning of the song’s lyric.
You can watch
the VIDEO here:
The success
of the “Zaroori Tha” video prompted many a label to imitate this masterstroke
but none could match up to the kind of numbers this video has achieved.
While speaking on this momentous occasion, Rahat Fateh
Ali Khan says, “I am overwhelmed and humbled to have reached this land mark! 100
million views for a non-film song video is incredible and full credit to
Universal Music India who made this possible with their sustained efforts. A
big `thank you’ to the video director Rahul Sud as well as Gauhar Khan, Kushal
Tandon and the entire production team for making such a beautiful music video
to my song. I’d also like to thank my producer Salman Ahmed whose vision it was
to make such a successful album in `Back 2 Love’. And finally - all my fans out
there without whom this achievement would not have been possible! You continue
to inspire me to make great music! Thank you!”
Devraj Sanyal Managing Director and
CEO, Universal Music Group, South Asia, “We’ve been working domestic non film
music since the last few years when no other label believed in it. We were
pretty much the only label supporting non film music and it is historical
moments like these that make you feel extremely proud and happy to have
continued to support this genre! I’d like to take this opportunity to
congratulate Rahat saab on this achievement and also thank him for giving us
such a beautiful song to work with. We look forward to re-creating this magic
with him in the future!”
While the
singing sensation has conquered the film industry his immense success has been
greatly earned in non-film music which has set him apart from the rest. He has
lent his voice for some of the biggest Bollywood movies and numerous award
winning songs. A highlight of his career came with the song “Jiya Dhadak
Dhadak” from Kalyug for which he won both the Guild as well as the IIFA award
for Best Playback Singer (Male). With the musical genius’ song “Zaroori Tha”
reaching the 100 million milestone, the singer’s success continues to soar to
dizzy heights!
Rahat Fateh Ali Khan’s album Back
2 Love is available exclusively on Universal Music across physical and
digital formats.
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