There is no length to which Y-Films and the Bank Chors are not willing to go to promote their crazy comic caper, Bank Chor. The newest – and maddest – idea that they pulled off is Bollywood’s first-ever media roast: a one-of-its-kind event where Bank Chor lead actors Riteish Deshmukh and Vivek Anand Oberoi called the media to ‘roast’ Riteish, or basically take his ‘Tashreef’.
Tashreef master aka emcee Vivek Anand Oberoi literally kicked off the proceedings by giving a kick to Riteish’s fake Tashreef. Vivek then roasted Riteish with the choicest of funny insults including gems like, “Have you got admission in Bollywood through Marathi quota?” and “Riteish is so happy today because this is the first time people have laughed at something featuring him!”
Vivek then invited eight media persons, from print, digital, TV and radio, who took turns in taking Riteish’s Tashreef, while he gave Riteish a cushion, a hot water bottle and some balm to put on his ‘tashreef’ because of all the hilarious roasts that were surely a pain in his bum. Much like the name of the event, the look on Riteish’s face said only one thing: “Lag Gayi Tashreef!”
Riteish was extremely sporting about this (as he had no option) and joked that his tashreef has been taken from the very day he signed Bank Chor, a Y-Films movie, thinking that it was a YRF movie! He even applauded all the jokes on him and requested the media people to write some jokes for his next film (and seemed very serious about it).
The entire event was streamed live on Riteish’s Facebook page. It trended on Twitter under the hashtag #LagGayiTashreef and amassed over 2 Lac views online. The members of the media unequivocally applauded the event not only because it was really sporting of Riteish to take jokes on himself, but also because they could, for once, honestly say what they felt about Riteish!
Ultimately, the event only proved one thing: these Bank Chors can steal everything, including the hearts of everyone in the media! But these chors aren’t done yet. There’s more of the madness coming soon!
Says Riteish Deshmukh, “I can’t believe I agreed to do this. I always thought that the media loved me but had no idea that they loved me to THIS extent. On a serious note, I’d like to applaud the media for agreeing to take part in such a unique and crazy event. And I promise to take their tashreef through my acting when they see Bank Chor on 16 June.”
Says producer Ashish Patil, “I can’t believe Riteish agreed to do this! I always thought that he was naïve but had no idea he’s naïve to THIS extent. On a serious note, I genuinely want to thank the media for participating in such a mad event. And I hope after seeing the movie, there are no reviews that say, ‘Lag Gayi Tashreef!’”
Self-confessedly India’s STUPIDEST comic thriller, Bank Chor, directed by Bumpy and produced by Ashish Patil, is all set to embarrass its makers when it releases in theaters on June 16.
No comments:
Post a Comment