Raees is a prime example of what you can call
content buzz, all the massive buzz the film has amassed around it is primarily
because of the success of each content unit released.
The teaser of the film which was released way back
in 2015 and had created an immense flutter amongst the audience. The mass
hysteria was once again created when the trailer of Raees was launched at an
elaborate scale across 9 cities in India on 7th December 2016.
Upon its launch, the Raees trailer witnessed
sustained worldwide trending on Social Media.It set its first benchmark by
hitting a whooping 20 million views on Youtube in merely 24 hours of its
release. Not just that, the trailer went ahead to become Bollywood's most liked
trailer with the maximum number of likes for a Hindi Film on garnering nearly
half a million likes (445k likes).
After breaking records with its power packed
trailer, Raees then went on to treat the audience with the much awaited track
'Laila Main Laila' featuring Sunny Leone. Again 'Laila Main Laila' became an
instant rage online, shattering music records on Youtube with 14 million
views in 1 day.
The song continues to be a chartbuster and has
further crossed yet another milestone of surpassing 50 million views in less
than 2 weeks. Many of the films rely on external buzz factors, here in the case
of Raees the intense buzz is because of the success of these content units.
Every content of Raees, from the trailer to the
music, to the dialogues and the style, has been fast catching the audience's
attention emerging to set trends. Red Chillies Entertainment
and Excel Entertainment Present, an Excel Entertainment Production, Raees is
set to hit screens on 25th January 2017.
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